Green entrepreneurship and performance of small enterprises in Moshi district, Tanzania

Abstract

Green entrepreneurship has become a top concern in developing nations. Small Businesses are increasingly seen as powerful instruments for corporate performance and economic development. Numerous perspectives have been used to interpret business performance. The increasing numbers of small enterprises cause competition to become increasingly fierce. The study aimed to assess green entrepreneurship on the performance of small enterprises in the Moshi District. Specifically, the study assessed the influence of green technology on the performance of small enterprises, determined the entrepreneurship skills used on the growth of sustainable enterprises and the extent of influence of green motivation on the performance of SEs. A cross-sectional research design guided the study whereby data were collected using key informant interviews, documentary review and survey methods. A sample of 306 respondents was drawn from the study. This included sustainable enterprises found in Moshi District. The sample was selected through a simple random sampling technique. Findings revealed a relationship between green technology and the performance of small enterprises has had been established It supports hypothesis one. The relationship between entrepreneurship skills and small enterprises' performance was not confirmed and the 3 hypotheses were not supported. The relationship between motivation in green entrepreneurship and enterprise performance was significant It supports hypothesis two. The relationship between green entrepreneurship competitiveness and performance of enterprise performance has a lower beta value of and to a greater extent contributing to the welfare of the SEs community was observed to be the most influential on the performance of SEs. The study concludes that the most applicable technology used among SEs is selling online because it allows selling activities to be done online without having to meet face to face. The study recommendeds that SEs owners should be given more training and seminars regarding green business planning, sustainability and how to use green technology. This will enable them to gain more knowledge that would help them to easily adapt to the technology.