Research Articles: Recent submissions

Now showing items 21-40 of 75

Do internet marketing capabilities interact with the effect of procedural capabilities for public procurement participation on SMEs’ sales performance?

Changalima, Ismail A.; Israel, Baraka; Amani, David; Panga, Faustine P.; Mwaiseje, Shadrack S.; Mchopa, Alban D.; Kazungu, Isaac; Ismail, Ismail J. (Emerald Publishing Limited, 2023)

Purpose – This study aims to examine the influence of procedural capabilities for public procurement participation on small and medium enterprises’ (SMEs) sales performance in Tanzania. Also, the study establishes the ...
I share because I care! Smallholder farmers’ perceptions of the usefulness of word of mouth for their market participation decisions

Ismail, Ismail J.; Amani, David; Changalima, Ismail A.; Kazungu, Isaac (Emerald Publishing Limited, 2023)

Purpose – The approach to integrate concepts from different disciplines so as to solve the problems facing smallholder farmers has gained momentum in recent years. However, very little is known about how word-ofmouth (WOM) ...
Business Development Services and Participation of Rural-Based Micro Enterprises in Export Markets

Kazungu, Isaac (Moshi Co-operative University, 2023)

Rural-based micro-enterprises have recently gained broad attention in developing countries where most citizens live in rural areas, and their livelihoods depend on entrepreneurial undertakings. The nexus between rural ...
African indigenous vegetable marketing

Kazungu, Isaac (Informa UK Limited, trading as Taylor & Francis Group, 2024)

While most studies on African Indigenous Vegetables (AIV) focused on their nutritional values, household income and consumer attitudes, little has been documented on their marketing patterns. This study examines the ...
Competitive Tendering and Performance of Procurement in Government Institutions

Masudio, Catherine (Moshi Co-operative University, 2021)

Procurement functions in both public and private entities aim at achieving value for money through the use of best procurement practices and methods that improve performance and ensure Organisation efficiency. Whichever ...
Consumer’s attitude towards African indigenous vegetables in Moshi, Tanzania.

Kazungu, Isaac; Nyagango, Alex I (2022)

Numerous agri-food studies have been done to promote African Indigenous Vegetables (AIVs) with food security, nutritional benefits, and value chains being the focus. However, consumer behaviour on AIVs has been less ...
Influence of communication in buyer-supplier relationship and the performance of maize markets in Hai district Tanzania

Msemwa, Lukas S.; Cecilia, Ruoja; Isaac, Kazungu (International Journal of Economics, Business and Management Research, 2017)

This study examined the Buyer-Supplier relationship (BSR) and the performance of maize markets in Tanzania, taking Kwasadala market in Hai District as a case in point. The study focused on determining the influence of ...
Gender and energy nexus: service demands and access to various energy sources in Sub-Sahara African countries

Hizza, Ernest L; Shemsanga, Ceven (Moshi Co-operative University, 2018)

Gender roles and challenges to service demands and access to various energy sources in Tanzania are not well understood, particularly in rural areas. The study examined gender disaggregated survey on energy demands and ...
Analysis of fish landing price on subjective wellbeing fishers around Lake Victoria, Tanzania

Huka, Happiness A; Mchopa, Alban D; Kimambo, Johnson J (European Journal of Business and Management, 2014)

Since the beginning of the 21st Century most developing countries have been reforming their public procurement systems in order to cope with the development of Information and Communication Technologies (ICT), adopt world ...
Making Markets Work for Smallholder Maize Farmers through Strengthening Rural Market Practices in Tanzania

Ismai, Ismail J. (Journal of Co-operative and Business Studies (JCBS), 2020)

This study determines the market practices which empower smallholder maize farmers to sell at market places instead of the farm gate. Specifically, the study identifies the market practices influencing smallholder ...
Determinants of performance among small and medium tourism Enterprises in Tanzania

David, Mary; Musabila, Albogast K. (Moshi Co-operative University, 2021)

The tourism sector is an important sector providing services based upon various attractions ranging from beaches to national parks. Millions of international tourists arrive in Tanzania to tour where tourism attractions ...
Competitiveness in procurement cycle and value for money in local government projects in Tanzania: the quest for good governance

Panga, Faustine P. (Moshi cooperative University, 2021)

Public procurement is regarded as a strategic area to create value for money in public sector projects; however high profile corruption cases continuously hit the news, raising a range of procurement-related governance ...
Challenges of marketing orientation in Tanzania higher learning Institutions revisited: a qualitative study

Muya, Francis; Tundui, Hawa (Moshi Co-operative University, 2021)

The increasing complexity in the environment that higher learning institutions (HLIs) operates, has resulted in increased attention and desire on marketing orientation applicability in a higher education context. This ...
International tourists’ satisfaction with service quality at serengeti National park in Tanzania

Matolo, Richard J.; Salia, Paul J. (Moshi cooperative University, 2021)

Quality of service is undeniably an important aspect to consider while assessing performance of any tourist destination. Visitors who experience service of good quality tend to be satisfied and may remain loyal to the ...
Buyer-supplier relationships and its influence on the procurement Performance: insights from empirical analysis

Kimario, Honest F.; Mwagike, Leonada R.; Kira, Alex R. (Moshi cooperative University, 2021)

Procurement plays a key role in the economic and social development of nations since its emergence as a significant driver of organisational performance. Procurement accounts for approximately 18.42% of the global Gross ...
Are price changes in the world market transmitted to markets in less developed countries? A case study of sugar, cotton, wheat, and rice in Tanzania

Kilima, Fredy T. (2006)

This paper investigates the extent to which world market price changes are transmitted through changes in border prices into local producer prices for four agricultural product markets in Tanzania: sugar, cotton, wheat and ...
Optimal fertilizer warehousing and distribution systems for farm supply cooperatives

Kenkel, Phil; Kilima, Fredy T. (2004)
The influence of incentives in eliminating hypothetical bias: Evidence from a choice-based conjoint experiment for beef products in Iringa and Mbeya Regions in Tanzania

Nandonde, S. W.; Msuya, E. E.; Mtenga, L. A.; Kilima, Fredy T.; Alphonce, R. (2013)

Consumer responses were observed for a within-sample comparison of preference and willingness-to pay (WTP) estimates for tenderness, leanness, freshness and hygiene for beef products from finished cattle and non-finished ...
Stakeholders’ analysis using value chain analysis: AHP in action

Sanga, C.; Tumbo, S.; Mlozi, M.R.; Kilima, Fredy T. (North American Institute os science and information technology, 2013)

Choosing stakeholders to be involved in an agricultural value chain research is a complex problem. Many researchers have used different qualitative and quantitative methods but few have tried the multi criteria decision ...
Tomato value chain information system in Tanzania:Lessons from Kilolo district and Dodoma municipality, Tanzania

Nyamba, S.Y.; Kalungwizi, V. J.; Mlozi, M. R. S.; Busindeli, I. M.; Msuya, Bungesi C.; Chija, B. B.; Mvena, Z. S. K.; Gabagambi, M.; Gjotterud, S. M.; Kiranga, E.; Kilima, Fredy T. (International Journal of Agricultural Science, Research and Technology in Extension and Education Systems (IJASRT in EESs), 2020)

The major challenge for the tomato farmers is getting a fair price at the market price given that there are many actors involved in the tomato value chain. Given this situation, this project's goal was to improve ...

Now showing items 21-40 of 75

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