Abstract:
Purpose -Youth Co-operative Engagement is notably low in Tanzania, and less is known about it. This study
aims to address this issue by analysing the behavioural determinants of co-operative engagement among
university students, with the goal of improving their engagement with co-operatives.
Design/methodology/approach- Based on the Theory of Planned Behaviour (TPB) and empirical studies,
the study developed a framework to analyse the behavioural determinants of Co-operative Engagement (CE).
The model and hypotheses employed a SMART PLS-SEM to analyse data that were purposively collected from
400 University Students in Tanzania, using a cross-sectional survey strategy.
Findings–The analysis revealed that Attitude to co-operatives, Subjective Norms, Competence, and Perceived
Behavioural Control have a direct positive and significant influence on co-operative engagement. The study
employed university students who have received cooperative education, thus, there is a scope for the inclusion
of diverse categories of youths without cooperative education experience, thereby improving the generalizability
of findings within the youth population.
Originality/value –The study identified important behavioural predictors of Co-operative Engagement. The
findings are valuable to Co-operative Promotion Authorities, Co-operative Societies, Co-operative Education
Institutions, and policymakers.
Description:
Proceedings of the 4th International Conference on Co-operatives for Sustainable Development, organized by MoCU and CUK | 31 July – 02 Aug, 2024
