http://repository.mocu.ac.tz/xmlui/handle/123456789/730 Tue, 07 Apr 2026 11:21:31 GMT 2026-04-07T11:21:31Z http://repository.mocu.ac.tz/xmlui/handle/123456789/2072 Gender Differences and Consumer Purchase-decision: The Moderating Effect of Income Levels among Mall-Consumers in Dar es Salaam - Tanzania. Kazungu, Isaac The field of gender has recently gained acceptability across the globe. While the concept of gender development has been widely studied, the link between gender attributes, income and consumer purchase-decision at the market place requires an extensive assessment. This work explores how income level moderates the relationship between gender differences and consumer purchase-decision. A cross-sectional research design was adopted and data were collected from 218 sampled consumers across 11 retail stores in Dar es Salaam, Tanzania. Structural equation modelling (SEM) was used to test the conceptual framework. Findings revealed a moderating effect of income in the relationship between gender differences and consumer decision-making. Therefore, the study concluded that although consumers across gender might not be able to purchase what they want because of income, their preferences will not change: they will wait for their income to purchase their substitutes. It was recommended that while designing sales strategies, businesses should have a clear understanding of gender differences and income levels as they influence consumers' purchase-decisions and organizational sales performance Abstract Fri, 01 Jan 2021 00:00:00 GMT http://repository.mocu.ac.tz/xmlui/handle/123456789/2072 2021-01-01T00:00:00Z http://repository.mocu.ac.tz/xmlui/handle/123456789/2043 Unlocking hidden treasures: A roadmap to maximise e-resource utilisation at the Institute of Finance Management and Moshi Co-operative University libraries in Tanzania Kyumana, Valeria; Ponera, Jaffar M. Alexandria: The Journal of National and International Library and Information Issues. https://doi.org/10.1177/09557490251414 Thu, 01 Jan 2026 00:00:00 GMT http://repository.mocu.ac.tz/xmlui/handle/123456789/2043 2026-01-01T00:00:00Z http://repository.mocu.ac.tz/xmlui/handle/123456789/2028 Job Burnout and Performance: A Study of Academic Staff at Tanzania’s Institute of Finance Management and Moshi Co-operative University Kyumana, Valeria; Ponera, Jaffar M. This study examined job burnout among academic staff at Tanzania’s Institute of Finance Management (IFM) and Moshi Co-operative University (MoCU). Using Maslach’s Burnout Inventory, it assessed burnout levels, causes, and their impact on teaching, consultancy, and research. A mixed-methods convergent design was employed, with data collected through semi structured questionnaires (93 valid responses; 70.4% return rate) and interviews with 20 department heads and deans. The findings revealed low personal accomplishment (30.6) and high depersonalisation (25) as key indicators of burnout, while emotional exhaustion (14.5) was minimal. Primary causes included low incentives (95%), heavy teaching loads (85%), and poor workplace recognition (75%), all contributing to diminished morale, performance, and job satisfaction. The study recommends institutional interventions such as incentive schemes, improved contracts negotiated through workers’ associations, mentorship programs, and recruitment of additional academic staff to ease workload pressures linked to student enrolment growth and programme expansion. These measures could improve research output, consultancy participation, and overall staff engagement. https://brill.com/view/journals/ped/aop/article-10.1163-26650746-20250003/article-10.1163-26650746-20250003.xml Wed, 01 Jan 2025 00:00:00 GMT http://repository.mocu.ac.tz/xmlui/handle/123456789/2028 2025-01-01T00:00:00Z http://repository.mocu.ac.tz/xmlui/handle/123456789/1987 Exploring the Dynamics of Living Labs in Igniting Students' Passion and Creativity in Entrepreneurship Ndikumana, Innocent Living labs are instrumental in advancing entrepreneurship by offering real-world settings for innovation and skills development. This study explores how various dynamics within living labs impact students' entrepreneurial passion and creativity. Conducted with the first cohort of participants enrolled in the Environmental Entrepreneurship course at UNILAK, the research employed a mixed-methods approach combining quantitative and qualitative data. The analysis identified that the living lab provided a conducive environment for experiential learning, problem-based learning, collaborative efforts, guidance and mentorship, and pre-incubation experiences. In turn, students demonstrated increased enthusiasm and creativity, evidenced by enhanced motivation, engagement, risk-taking, creative processes, and development of soft skills. This was also exemplified through qualitative findings from presentations by students who managed to showcase different prototypes as practical solutions to environmental problems. A significant positive correlation was found between living lab dynamics and these outcomes, with a correlation coefficient of 0.882, indicating that improvements in the lab's dynamics are closely linked to greater student passion and creativity. To leverage these findings, it is recommended that educational administrators integrate living labs with university incubators. This integration will support students by providing additional resources, business development training' and intellectual property protection, thus facilitating a smoother transition from innovation to market-ready solutions and bridging the gap between creativity and commercialization Abstract Mon, 01 Jan 2024 00:00:00 GMT http://repository.mocu.ac.tz/xmlui/handle/123456789/1987 2024-01-01T00:00:00Z