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<title>Theses and Dissertations</title>
<link href="http://repository.mocu.ac.tz/xmlui/handle/123456789/80" rel="alternate"/>
<subtitle/>
<id>http://repository.mocu.ac.tz/xmlui/handle/123456789/80</id>
<updated>2026-04-07T11:05:46Z</updated>
<dc:date>2026-04-07T11:05:46Z</dc:date>
<entry>
<title>Determinants of Value for Money Achievement in Public Procurement in Selected Local Government Authorities in Kilimanjaro Region</title>
<link href="http://repository.mocu.ac.tz/xmlui/handle/123456789/1184" rel="alternate"/>
<author>
<name>Makupa, Ngeela E.</name>
</author>
<id>http://repository.mocu.ac.tz/xmlui/handle/123456789/1184</id>
<updated>2024-01-24T12:55:45Z</updated>
<published>2022-01-01T00:00:00Z</published>
<summary type="text">Determinants of Value for Money Achievement in Public Procurement in Selected Local Government Authorities in Kilimanjaro Region
Makupa, Ngeela E.
Local Government Authorities' effectiveness of achievement has been called into&#13;
question. The main goal of the study was to evaluate how well Tanzanian LGAs in&#13;
Kilimanjaro Region delivered value for money. Specifically the study aimed at&#13;
evaluating institutional factors; procurement procedures; staff competence; and&#13;
detecting if Public Procurement legal frameworks had contributions on achievement of&#13;
value for money in public procuring entities. Data from the Procurement Management&#13;
Unit staff, Tender Board, User Department, Negotiation Committee, and valuation&#13;
committee members that work for Local Government Authorities that really are&#13;
responsible for procurement decisions were collected applying a cross-sectional&#13;
research design. Yamane (1967), was used to determine sample size of 111 from the&#13;
target population of 245 members, and 107 use respondent participated, amounting to&#13;
96% of the overall sample size. Purposive sampling was used to choose the&#13;
questionnaires respondents and interviews with senior management staff were used for&#13;
data collection. There was considerable impact from each independent variable,&#13;
according to the results of an analysis utilizing the Multiple Linear Regression&#13;
Mmodel; institutional factors 67.6%, procurement procedures 67.2%, staff competence&#13;
67.9% and Public Procurement legal frameworks at 66.7% towards the dependent&#13;
variable. Additionally, the R Square was 0.584, indicating that the independent&#13;
variables contributed 58.4% to achievement of value for money in public procurement.&#13;
The level of significance p was discovered to be 0.000, indicating support (p &lt; 0.05)&#13;
for each independent variable's contribution to achieving of value for money. The&#13;
model achieved goodness of fit at F = 35.771, indicating that it acquired statistical&#13;
significance and each independent variables have significant impact on value for&#13;
money achievement in Tanzanian LGAs. It was concluded that; institutional factors,&#13;
procurement procedures and staff competence level revealed their significance&#13;
contribution moderated by Public Procurement legal frameworks towards achievement&#13;
of value for money. The study recommends; the Public Procurement Act,2011 and the&#13;
public procurement regulation,2013 should be more improved, awareness should be&#13;
sensitized more to decision makers by the authority.
</summary>
<dc:date>2022-01-01T00:00:00Z</dc:date>
</entry>
<entry>
<title>Digital Marketing and Growth of Commercial Banks in Tanzania</title>
<link href="http://repository.mocu.ac.tz/xmlui/handle/123456789/1174" rel="alternate"/>
<author>
<name>Mkondya, Francis B.</name>
</author>
<id>http://repository.mocu.ac.tz/xmlui/handle/123456789/1174</id>
<updated>2024-01-19T12:52:00Z</updated>
<published>2022-01-01T00:00:00Z</published>
<summary type="text">Digital Marketing and Growth of Commercial Banks in Tanzania
Mkondya, Francis B.
Digital marketing is very important to commercial banks and there are few studies&#13;
conducted in the field. This study aimed at assessing the influence of digital&#13;
marketing on growth of commercial banks in Tanzania. Specifically, the specific&#13;
objectives were to examine the effect of search engine marketing (SEM) on growth of&#13;
commercial banks, determine the influence of social media marketing on growth of&#13;
commercial banks and to evaluate the contribution of mobile app marketing on&#13;
growth of commercial banks. The study was guided by the Technology Acceptance&#13;
Model based on the Theory of Reasoned Action and supported by the theory of&#13;
diffusion of innovation. A cross-sectional research design was adopted and the target&#13;
population included 100 respondents whose sample size involved 78 respondents.&#13;
Data were collected by using questionnaires and through interviews while Descriptive&#13;
statistics was used with SPSS and multiple linear regression models were used in&#13;
analysing data. Findings indicated that search engine marketing had no influence on&#13;
bank growth. The study further found that social media had influence on commercial&#13;
banks growth in terms of increase in number of customers and loan portfolio.&#13;
Moreover, the study found that Mobile apps marketing had a positive and significant&#13;
influence on growth of banks in both loan portfolios and increase in number of&#13;
customers. The study concluded that digital marketing has a significant or positive&#13;
influence on the commercial bank growth and the study recommended that CRDB&#13;
bank and Banking sector inside and outside of Tanzania should be digital marketing&#13;
and how potential customers can be reached and be able to maximise their digital&#13;
marketing which in turn will maximises their sales and be able to grow and become&#13;
more competitive.&#13;
1&#13;
CHAPTER O
</summary>
<dc:date>2022-01-01T00:00:00Z</dc:date>
</entry>
<entry>
<title>Factors Affecting Implementation of Procurement Framework Agreements for Commonly Used Items in Selected Local Government Authorities in Northern Zone’s, Tanzania</title>
<link href="http://repository.mocu.ac.tz/xmlui/handle/123456789/1172" rel="alternate"/>
<author>
<name>Mwalwebe, Elia</name>
</author>
<id>http://repository.mocu.ac.tz/xmlui/handle/123456789/1172</id>
<updated>2024-01-19T12:51:21Z</updated>
<published>2022-01-01T00:00:00Z</published>
<summary type="text">Factors Affecting Implementation of Procurement Framework Agreements for Commonly Used Items in Selected Local Government Authorities in Northern Zone’s, Tanzania
Mwalwebe, Elia
In Tanzania Framework Agreements are used mostly for Procurements of CUIS and it&#13;
is mandatory for Government institutions to procure CUIS from approved suppliers but&#13;
some of LGAs procure CUIS from unapproved suppliers. Previous research did not&#13;
fully address Factors Affecting the Implementation of Procurement Framework&#13;
Agreements for Commonly Used Items in the Selected Northern Zone Local&#13;
Government Authorities. This study analysed supplier performance, information&#13;
exchange mechanism, employee’s competency, and Public Procurement Legal&#13;
Frameworks compliance. The study adopted cross-sectional research designs. Simple&#13;
random and purposive sampling techniques were used to collect data from 233&#13;
respondents. Data were analysed using descriptive statistics and Structural Equation&#13;
Modelling. The study findings revealed that supplier performance influence on the&#13;
implementation of framework agreements (deliver goods on time, local purchase order,&#13;
right quality, right quantity, provide corrective action, and technical support) has&#13;
significant influence on implementation of framework agreements at P=0.001&lt;0.05;&#13;
information exchange mechanism (information exchange between Pe and supplier,&#13;
absence of technological adaptation, adaptation of information exchange mechanism,&#13;
adjustment of new technology, use of TANePS, and supplier participation on TANePS)&#13;
has significant influence on implementation of framework agreements at P=&#13;
0.000&lt;0.05; employee competency (staff awareness, knowledge, skills, training and&#13;
support respectively) has significant influence on implementation of framework&#13;
agreements at P=0.000&lt;0.05; and Public Procurement Legal Frameworks has&#13;
significant influence on implementation of framework agreements at P=0.000&lt;0.05.&#13;
The study concluded that there is still a problem on supplier performance, information&#13;
exchange mechanism, and employee competency. The study recommended that PPRA&#13;
should allow the PE to come together with GPSA to form a cluster to discuss with their&#13;
supplier, also on the Information exchange mechanism PPRA should provide training&#13;
programs based on and to provide training to staff and suppliers on FA.
</summary>
<dc:date>2022-01-01T00:00:00Z</dc:date>
</entry>
<entry>
<title>Enterprise Growth Market</title>
<link href="http://repository.mocu.ac.tz/xmlui/handle/123456789/1163" rel="alternate"/>
<author>
<name>Ndayisenga, Amos</name>
</author>
<id>http://repository.mocu.ac.tz/xmlui/handle/123456789/1163</id>
<updated>2024-01-19T12:48:12Z</updated>
<published>2022-01-01T00:00:00Z</published>
<summary type="text">Enterprise Growth Market
Ndayisenga, Amos
Despite the efforts of the Government of Tanzania to promote the listing of SMEs on&#13;
DSE through EGM, the number of listed SMEs is extremely low. In more than&#13;
3 million, only six (6) SMEs are currently listed on DSE via the EGM, which accounts&#13;
for only 0.0002%. Developing on this background, the study investigated the listing of&#13;
SMEs on Enterprise Growth Market on Dar es Salaam Stock Exchange, a case of SMEs&#13;
in Moshi Municipality. The study pursued three specific objectives; to assess the level&#13;
of awareness about the enterprise growth market among small enterprise segments; to&#13;
assess the listing potential of SMEs on EGM; and to examine the influence of listing&#13;
antecedent factors on intention to list through EGM. Through a cross-sectional research&#13;
design, data was collected from 323 SMEs in Moshi Municipality using a survey&#13;
questionnaire. Ordinal logistic regression model was used in inferential data analysis.&#13;
The study revealed that SMEs in Moshi Municipality had a very low level of awareness&#13;
about the EGM platform and significantly needed to develop their potential to list on&#13;
it. The study also found listing regulations particularly listing and issuance fee&#13;
significantly and negatively affect SMEs listing on EGM (-0.342, Wald χ2&#13;
(1) = 6.246,&#13;
p = 0.012). Fear of losing ownership by SMEs owners was also found to significantly&#13;
predict the EGM listing on inclusion of non-executive directors (-0.403, Wald χ2&#13;
(1) =&#13;
9.164, p = 0.002) and minimum number of shareholders (-0.674, Wald χ2&#13;
(1) = 31.143,&#13;
p = 0.000). Retained earnings as an alternative source of capital was found to increase&#13;
rather than decrease EGM listing (0.643, Wald χ2&#13;
(1) = 8.742, p = 0.003). Therefore,&#13;
the study concluded that SMEs in Moshi Municipality are not aware of EGM and as a&#13;
result, lack the potential to list on EGM, contributing to generally low listing of SMEs&#13;
on EGM across the country. The study recommended that DSE and CMSA should&#13;
conduct SMEs awareness campaigns and forums in all regions across the country&#13;
including Moshi Municipality. There is also a need for the government to review and&#13;
relax the listing regulations on EGM to make them attainable. The findings of this&#13;
study, while confirming the assertions of pecking order theory, reveals that other&#13;
factors both internal and external besides information asymmetry lead to organisation&#13;
preferring internal over external financing.
</summary>
<dc:date>2022-01-01T00:00:00Z</dc:date>
</entry>
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